7 White-Label HIPAA-Compliant Video Platforms for Telehealth

Most buyer guides in this category answer the wrong question. They ask which video tool is secure. The telehealth product teams we hear from are asking something narrower and much harder: which video layer can a patient use without ever learning the name of the vendor behind it, and will that vendor put a signed Business Associate Agreement in writing? Those two requirements do not always live in the same product. In a national survey of adults, 22.5% reported having used telehealth services in the previous four weeks, so the volume is real, and so is the exposure if the compliance paperwork is thin. What follows is a comparison of seven platforms, each written to the same template, with the compliance position of each one stated as its own documentation states it rather than as marketing shorthand.

What White-Label HIPAA Video Actually Means for a Telehealth Platform

White-label telehealth video is a video experience that your platform brands as its own. The patient sees your logo, your colours, your domain, your app-store listing, and your support contact. The vendor providing the media infrastructure stays invisible. That is different from a “customisable” tool where you upload a logo into somebody else’s waiting room.

There are roughly four layers you can brand, and vendors differ on how many they will give you:

• The visual interface: logo, colours, typography, the waiting-room screen a patient sees before the clinician joins.
• The domain and the email or SMS notifications, so the join link does not carry a third-party hostname.
• The mobile application itself, published under your developer account rather than the vendor’s.
• The contractual relationship, meaning the patient is your patient and the vendor never touches the end-user relationship.

The reason this matters is not vanity. A branded patient experience is a trust signal at exactly the moment a patient is deciding whether to click a link and discuss their health over video. Patients recognise their clinic. They do not necessarily recognise a video brand, and an unfamiliar name on a health-related join screen looks like phishing to a lot of people. That is the practical argument for branding, and it is why platform teams treat it as a requirement rather than a preference.

The Compliance Floor: BAA, Encryption, and Audit Logs

HIPAA compliance is not a property a product can carry on its own. It is the outcome of a signed agreement plus a configuration you maintain. Three things have to be true.

First, the vendor has to sign a Business Associate Agreement with you. HHS publishes the written contract requirements that this agreement has to satisfy, and the guidance is explicit that a written contract between a covered entity and a business associate must establish the permitted and required uses and disclosures of protected health information. If a vendor will not sign one, nothing else on their security page matters for your use case.

Second, protected health information has to be encrypted in transit and at rest. Every vendor in this comparison publishes something about TLS and AES-256. That is table stakes, and it does not distinguish anyone.

Third, you need audit logs, access controls, retention rules, and a recording policy you can actually defend. This is the part that most often fails in practice, because it is a configuration question rather than a purchasing question. A platform can sign the BAA and still end up out of compliance by writing session recordings to a bucket nobody is monitoring.

One phrasing to watch for while you shop: several vendors describe themselves as “HIPAA certified.” There is no such certification. HITRUST and SOC 2 are real audits with real reports, and HIPAA is a regulation you comply with contractually and operationally. When a vendor blurs those together on a product page, read the underlying documentation before you take the claim at face value.

How we Compared these Platforms

We built the shortlist from the platforms that currently appear across the ranked comparisons for HIPAA video APIs and telehealth video, then dropped the ones that could not be verified against primary sources. For each platform, we opened the vendor’s own security, pricing, and documentation pages and recorded what those pages say about Business Associate Agreements, encryption, and branding. Ratings are taken from public review platforms and are reproduced here as plain text with the source named. Where a vendor does not publish a price, we say so rather than guessing. Where a vendor’s own pages do not state a BAA position, we say that too, because an unverified compliance claim is worse than an absent one.

Comparison at a Glance

The Seven Platforms, Ranked On Fit

1. iotum

Branding is the starting assumption here rather than an upgrade. iotum is a Canadian communications platform company that sells white-label voice, video, messaging, and streaming to service providers, along with embeddable APIs and SDKs for product teams, and its own site frames the promise plainly: when your customers connect, they should see you, not Zoom or Teams. For a telehealth platform, that posture is the difference between shipping your product and shipping somebody else’s product with your logo in the corner.

• Best for: digital-health and telehealth vendors that need a branded, patient-facing video experience inside a product they already own.
• What it does well: a video API plus live video and audio streaming APIs, a voice call API, and a real-time messaging SDK, all built on WebRTC; React Native and native mobile SDKs for the app layer; a scheduling API with SMS reminders, invitations, and one-click join; data sovereignty options across multiple regions; VP9-SVC with adaptive resolution and up to 250 participants in a single room.
• Compliance position: the iotum security page states that all communications are protected by TLS and AES-256 encryption, that optional end-to-end encryption is available, and that it supports Business Associate Agreements with healthcare customers. It lists GDPR, CASL, and HIPAA as the frameworks it works within.
• Pricing: no public price list. Access is quoted after a demo, which is normal for white-label communications but does mean you cannot model your unit economics before you talk to somebody.
• Rating: 4.5 out of 5 on G2, across 378 verified reviews on the iotum seller profile.
• Not good for: teams that need to budget before they buy. There is no published pricing, the healthcare page does not spell out which product or plan the Business Associate Agreement attaches to, so you have to get that scope in writing during contracting, and most of the public review volume sits with the consumer conferencing brand rather than the API itself.

2. Daily

If you want to write the entire patient interface yourself, this is the most developer-honest option in the comparison, and its documentation is unusually specific about what HIPAA mode actually changes. Daily gives you either a prebuilt call component or a raw call object, and the compliance behaviour is documented at the feature level rather than in marketing prose.

• Best for: engineering teams that want a custom video interface and are comfortable owning the front end entirely.
• What it does well: prebuilt and fully custom modes; 10,000 free participant minutes every month; graduated volume pricing that drops as usage grows; documentation that states the configuration constraints instead of hiding them.
• Compliance position: the documentation states that Daily will sign a Business Associate Agreement at no additional cost, and that HIPAA compliance requires the paid Healthcare add-on. In HIPAA mode, room names are replaced with random strings to keep personally identifying information out, logs and metrics exclude user names and non-UUID user identifiers, and recordings are restricted to local storage or a customer-managed S3 bucket.
• Pricing: usage-based at $0.0015 to $0.004 per participant-minute for video, with the Healthcare add-on covering HIPAA and the BAA listed at $500 per month.
• Rating: no substantive score published on the major software review platforms, so there is little third-party review evidence to weigh.
• Not good for: platforms that need live streaming, since HIPAA mode prohibits it, or early-stage teams for whom a $500 monthly floor arrives before the first patient visit.

3. CometChat

CometChat came into this category from messaging rather than from video, and it shows in the product shape. You get prebuilt chat and calling UI kits that you restyle to match your application, which shortens the build considerably if your patient experience is conversational rather than appointment-driven.

• Best for: telehealth products where secure messaging carries as much of the workflow as the video visit does.
• What it does well: prebuilt UI components across web and mobile, a large feature surface for chat, and video and voice calling attached to the same session model, so you are not integrating two vendors.
• Compliance position: the CometChat HIPAA product page states that the company signs BAAs to protect health information and that it uses AES-256 and TLS 1.2. Its pricing table places HIPAA and the BAA on the Advanced plan, so the compliance capability is tied to a specific tier. Note also that the product page describes the company as “HIPAA, PIPEDA, HITRUST, and SOC2 certified,” and HIPAA is not something a vendor can be certified in, so read that line as marketing shorthand rather than as a statement about an audit.
• Pricing: a free Build tier for development, then Basic, Advanced, and Enterprise. The tier prices load dynamically and were not rendered on the pricing page at the time of writing; the page does publish overage rates of $0.10 per monthly active user and $1 per concurrent connection on the Basic and Advanced plans. Third-party pricing listings put Basic at around $239 per month and Advanced at around $339 per month, which should be treated as indicative rather than quoted.
• Rating: 4.6 out of 5 on G2, from 111 reviews.
• Not good for: teams that need HIPAA coverage at entry-level spend, because the compliance jump is also a plan jump, and teams that want video-first infrastructure rather than a messaging platform with calling attached.

4. Pexip

Pexip is the option for organisations whose compliance posture rules out sending protected health information to a vendor’s cloud at all. Its healthcare positioning is built around deployment control: self-hosted, partner-hosted, and hybrid architectures, with the stated goal that protected health information never has to leave the organisation’s own trusted infrastructure.

• Best for: hospitals and health systems with an internal infrastructure team and a mandate to keep patient data inside their own boundary.
• What it does well: self-hosted and partner-hosted deployment; encryption by default; documented integration alongside clinical systems including Epic and Cerner or Oracle Health; APIs and workflow hooks that let clinicians launch a visit from the patient portal, the scheduling system, or the EHR workflow; custom branding applied to the patient journey so the interface reads as the health system rather than as a vendor.
• Compliance position: the Pexip healthcare page describes a privacy-first design that enables HIPAA compliance and points to deployment options that help meet HIPAA, GDPR, and regional data-protection requirements. We could not verify a published statement about Business Associate Agreements on that page, so treat the BAA as something to confirm in writing with Pexip directly rather than as an established fact.
• Pricing: not published. TrustRadius records that Pexip does not currently have any pricing plans listed, and no free version or trial is offered.
• Rating: 4.4 out of 5 on G2, from 107 reviews.
• Not good for: small telehealth platforms. The deployment flexibility that makes it attractive to a hospital is operational work that a five-person product team will not want to own, and the absence of published pricing pushes every evaluation through a sales cycle.

5. Vonage Video API

The pricing here is the most transparent in the group, and the compliance gate is the most explicit. Vonage publishes a per-minute rate for video and a generous starting allowance, which makes early modelling straightforward, but the Business Associate Agreement sits behind an account tier rather than behind a checkbox.

• Best for: platforms that already buy SMS or voice from Vonage and want to consolidate the vendor list.
• What it does well: published per-participant-minute pricing; 100,000 free minutes for new customers, comprising 75,000 minutes for video sessions and 25,000 for advanced features; a mature API with wide SDK coverage; the option to add messaging and voice from the same supplier.
• Compliance position: Vonage support documentation states that HIPAA BAAs are available for Enterprise accounts, and directs customers to their account manager or sales representative. That is a clear statement, and it is also a hard gate.
• Pricing: $0.00410 per participant per minute for the base video service, with advanced feature subscriptions running from $550 to $1,650 per month depending on what you enable.
• Rating: 4.2 out of 5 on G2, from 404 reviews of Vonage Communications APIs.
• Not good for: early-stage telehealth platforms. You can start building at self-serve pricing, but you cannot get a Business Associate Agreement until you are on an Enterprise account, which means the compliance milestone and the commercial milestone arrive together whether you are ready or not.

6. Doxy.me

Doxy.me is the outlier in this comparison because it is a finished telemedicine product rather than a layer you build on. It earns its place because a large number of telehealth teams evaluate it, and it is worth understanding precisely why it does or does not fit a platform strategy.

• Best for: clinics, therapists, and independent practitioners who need to be seeing patients this week rather than shipping software.
• What it does well: a browser-based patient experience with no download, a genuinely usable free tier, custom branding across the clinic on the paid plan, and a very large base of practising clinicians using it daily.
• Compliance position: the Doxy.me site lists a free BAA among its compliance features and describes the service as HIPAA compliant with end-to-end encryption. The paid plan lists both HIPAA compliance and an included BAA. Of the platforms here, this is the least ambiguous BAA position at the entry level.
• Pricing: a free plan, then $35 per month for the Professional plan and $50 per month for the Clinic plan, per the pricing listed on Capterra, with enterprise pricing on request.
• Rating: 4.6 out of 5 on Capterra, from 1,227 reviews.
• Not good for: platform builders. There is no developer layer to build a patient application around, so the branding you get is skin-level styling inside somebody else’s product, and your patient relationship runs through their session rather than through your application.

7. Zoom Workplace for healthcare

Zoom belongs on this list because it is on every list, and because the BAA process is genuinely well documented. It is ranked last here on fit rather than on quality, for one structural reason: the patient joins a Zoom-branded session, and no amount of account configuration changes that.

• Best for: provider organisations that have already standardised on Zoom and want their telehealth visits to run on the same stack as their internal meetings.
• What it does well: an enormous installed base and near-universal patient familiarity; documented BAA workflows across paid plans; a SOC 2 plus HITRUST report available to customers; controls aligned to the HITRUST Common Security Framework.
• Compliance position: Zoom states that it helps customers enable HIPAA-compliant programmes by executing a Business Associate Agreement and safeguarding protected health information. Its support documentation lists Pro, Business, Business Plus, and Enterprise plans for healthcare customers; Pro purchasers accept the United States Agreement at checkout, while Business and above sign through sales, and existing accounts enable it under Plan Management.
• Pricing: $13.33 per host per month for Pro on annual billing and $18.33 per host per month for Business, with Enterprise quoted.
• Rating: 4.5 out of 5 on G2, from 56,556 reviews.
• Not good for: any platform whose value proposition depends on owning the patient-facing experience. Zoom Workplace is not a white-label layer. Putting your own brand on the video means moving to Zoom’s Video SDK, which is a different product with a different contract, and that decision should be made deliberately rather than discovered late.

How to Choose for your Platform

Start with the contract, not the feature list. Ask each vendor for the Business Associate Agreement in writing, at the specific plan you intend to buy, before you evaluate anything else. Three of the seven platforms above gate the BAA behind a tier or an add-on, and one does not document its position publicly at all, so this single question will usually cut your shortlist in half within a week.

Then ask what happens to recordings. This is where the configuration burden lives. Daily, for example, restricts recordings to local storage or a customer-managed bucket in HIPAA mode and prohibits live streaming outright. Those are sensible constraints, but they change your product roadmap, so it is better to find out during evaluation than during a security review.

Consider what you actually have to brand. The temptation is to white-label everything at once. In practice the patient-facing surfaces earn their keep first: the join screen, the waiting room, the notification emails and SMS, and the mobile app icon. Internal clinician tooling can carry vendor branding for a while without costing you anything.

Look at what the video has to sit next to. Federal adoption tracking figures show that as of 2024, 91% of office-based physicians had adopted a certified EHR, which means your video layer is almost never a standalone product. It is a component in a workflow that starts in a scheduling system and ends in a clinical record, and a vendor that gives you scheduling, reminders, and one-click join will save you more engineering time than one that gives you a marginally better codec.

Do not assume a roadmap is stable. Twilio announced in March 2024 that it would retire Programmable Video, then reversed the decision in an October 2024 changelog note stating that Twilio Video would remain a standalone product as part of its customer engagement platform. Customers who had already begun migrating had spent the money regardless. Ask about product lifecycle commitments and get them in the contract.

Finally, weigh the buying model against your team. One pattern we hear repeatedly from vendors in the white-label communications space is that buyers rarely want to replace what they already run. They want to swap the layer their users actually see and leave the back end alone. If that describes your situation, prioritise vendors that will sit on top of your existing scheduling and record systems instead of asking you to move them. If you are shopping for a HIPAA compliant video conferencing API that patients will only ever encounter under your own name, iotum built its healthcare offering around exactly that requirement, and its telehealth platform buyers are the ones who need the vendor to stay invisible.

Frequently asked questions

Can I put my own brand on a HIPAA-compliant video experience?

Yes, and for most platform builders it is the normal arrangement. The vendors that support it expose the video through an API or SDK, so the interface a patient sees is code you control. What varies is depth. Some vendors let you restyle a hosted interface; others let you publish a mobile application under your own developer account with no vendor branding anywhere in the flow. Ask specifically about the join link domain and the notification emails, because those are the two places vendor branding tends to survive.

Is white-label telehealth video still HIPAA compliant if it carries my brand?

Branding does not affect compliance either way. What matters is whether you have a signed Business Associate Agreement with the vendor handling protected health information, and whether the deployment is configured correctly. A fully branded experience with a signed BAA and proper access controls is compliant. An unbranded, expensive, enterprise-badged tool with no BAA is not.

What is a Business Associate Agreement and who has to sign one?

It is a written contract between a covered entity, or another business associate, and any vendor that creates, receives, maintains, or transmits protected health information on their behalf. HHS publishes sample provisions setting out what the contract has to establish, including the permitted and required uses and disclosures of protected health information. If your video vendor’s servers carry patient audio, video, names, or appointment details, you need one.

Does encryption on its own make a video platform HIPAA compliant?

No. Encryption in transit and at rest is necessary and every serious vendor offers it, which is precisely why it does not differentiate anyone. Compliance also requires the contractual agreement, access controls, audit logging, retention and disposal rules, workforce training, and a documented risk analysis on your side. Treat a vendor security page that leads with encryption and says nothing about a BAA as an incomplete answer.

What should a telehealth platform white-label first?

The patient-facing surfaces, in this order: the waiting room or join screen, the notification emails and SMS reminders, the domain on the join link, and then the mobile application. Clinician-side tooling can wait. The point of branding is to remove the moment where a patient sees an unfamiliar company name attached to a health appointment and hesitates.

Do I still need a BAA if the video sessions are never recorded?

Almost always, yes. Protected health information is not limited to recordings. A video vendor typically handles patient names, appointment metadata, join times, IP addresses, and the live audio and video stream itself. Some vendors reduce that surface deliberately, for instance by randomising room names and keeping user names out of logs, but reducing exposure is not the same as eliminating it. Ask your counsel, and get the agreement anyway.

The Bottom Line

The honest summary is that this category splits along a line that has nothing to do with video quality. On one side are products a clinic can start using on a Tuesday, with Doxy.me and Zoom Workplace as the clearest examples. On the other side are layers a product team builds on, where the patient never learns who supplied the infrastructure. If you are building a telehealth platform, you are shopping on the second side of that line, and the shortlist narrows fast once you insist on a documented Business Associate Agreement at the plan you can actually afford. Get that in writing first. Everything else in this comparison is negotiable.